Enhancing Revenue Operations with Expert Legal Guidance: The Role of a Post Nuptial Agreement Attorney
Part of the strategy of startup marketing automation companies is to create a business presence and then begin to create revenue from that position. But like any type of corporate growth, the further you go without a legal strategy, the greater the potential for disaster. A relatively common scenario for lead generation start-ups is for two founders to create a legal agreement in order to protect the family estate. Without such an agreement, there can be ramifications for the ownership of a business by virtue of a divorce. If one of the founders wants to sell the business but the other does not, then the business can be divided in a nasty way. When a marketing automation, lead generation, or revenue operations company owners are good planning strategists, they’ll get a post nuptial agreement attorney who understands the ramifications of their actions, including the legal contracts they have with clients or investors. What does this mean? It means that any agreements you make with customers need to be fully understood, which is where a reliable post nuptial agreement attorney comes in – to provide you with a firm footing and to guide you through the minefield of those initial contracts. A top echelon marketing automation company or one that is poised to grow will need legal advice and counsel about their contracts. It’s often far better when a person who knows nothing about the legal business of a company is provided some level of oversight. It does not necessarily need to be the case that they heavily review each contract. What’s more likely is that the post nuptial agreement attorney will review them on occasion, oversee how they’re written, and check back with the business to make sure that the execution of the contract with clients is undertaken in a way that eliminates conflicts of interest.
So what does this have to do with lead generation? Everything. Take for instance a common situation with a start up lead generation company when they’ve been hired for client lead generation campaigns. Compare the importance of a sound legal strategy to a client’s lead generation situation. What if, for instance, the call center script is affected by the postnuptial contract of a lead generation company? If no one knows, then that leads to a potential lawsuit and unexpected cancellation of a contract. However, if a company knows what type of lead generation strategy it needs to adopt (and how much it needs to protect its assets against a lawsuit without a reliable legal partner), then they are far better able to harness their marketing automation into profits.
To return to the lead generation example, what happens if a company has a contract with a certain call center and the owner of the call center goes to court with his or her spouse? What happens if the call center is under legal attack from the spouse? It could be shut down. By being forewarned, you’ll be able to prepare yourself, your company, and its clients. Here’s a recap of the situations for lead generation companies: The above list is not exhaustive, but merely serves as a primer on how a lead generation company might be protected by a careful legal strategy. Certainly, a business that is providing revenue operations and similar marketing automation and lead strategy services will be affected by an issue in one area of the business or another. In fact, it is at the point that a founding couple has a divorce that the business is, ironically, at its peak. One party may try to force the closure of the business or the other party may have difficulty concentrating on the business. It is then that the hallmarks of a good marketing automation strategy are tested to the limit and where sound legal counsel can come in.
If you are a marketing automation, lead generation, or revenue strategy company and you don’t have a handle on your legal agreements with clients, now is the time to call our post nuptial agreement attorney. Don’t let your business go the way of an unrestrained divorce.
