Integrate Hunting Insights into Your Marketing Strategy: Understanding Legal Shooting Hours in Maine
Have you ever wondered how you could take knowledge of specific dates, times and regulations that govern a niche topic and apply it to enhance your business’ strategic marketing approach? Let’s take for example the times and dates which correlate with the legality of hunting deer. Well, in the state of Maine, you may find the legal shooting hours maine are from one half hour before sunrise to one half hour after sunset, although this time may vary depending on certain conditions. Here is the full breakdown of legal shooting hours for deer, coyote and wild turkey in the great state of Maine: Now, knowing this may seem irrelevant, but consider this; how does REI, Dicks Sporting Goods, Field and Stream, Fanatic Firearms and Revolution Gun Shop target their marketing approach for those who are avid hunters? They know when hunting/fishing seasons are in full swing, the equipment that hunters need, what you’re going to be hauling back home, where you’re going to be hunting and more. And if you’re one of these retailers, you’re using that information in your marketing campaigns all year round – Seasonality is key to knowing customers needs in the sports and lifestyle space!
For example, there are things that the avid hunter needs which go beyond just deer hunting. For example, the avid bird hunter is going to need an entirely different set of gear. The avid turkey hunter is going to need something completely different. Now, this information can be used to your advantage to reach these people at the right time in the right season as you design and implement your lead management process. When we think about tracking this information, we think of seasonality of hunting, fishing and outdoor activities, and the potential monthly email automation sequence that could be built around this type of data: Imagine what a targeted email sequence could do for your hunting/fishing/outdoor equipment business as it relates to your lead management based on hunting seasons as it relates to the times when the equipment you sell is needed.
In addition, consider how these types of campaigns would be extended to social media automation. Marketers can take this a step further. How this can be integrated into ecommerce websites to peak the interest of hunters in crowds is endless. We know the average cart abandonment date is unfortunate, however, if you could store this info within a reporting system and CRM lead management software, you could launch marketing campaigns post-hunting/fishing season to reach out to those who did not complete their purchases online, all while providing them with information and educational based content they seem interested in, and can also monetize. For example, this could be an instructional video, white paper, report or live video streamed on Facebook or Youtube.
For more information on hunting regulations, you can visit the Maine Department of Inland Fisheries and Wildlife.
