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On February 29, 2016 I spoke at the #MarketingLeap conference put on by FunnelCake. I was able to share my experience building a Revenue Operations…
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Influencing Buyer Decisions Running Demand Generation at a company that offers the leading Video Marketing Platform means I have to include video as a major…
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Everyone and their brother/sister are now singing the praises of A/B and multivariate email testing. But as a marketer I like to differentiate myself so…
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Fluff in marketing content is dead – or at least it should be. This article serves as a reminder (and hopefully an example) of this. …
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It’s been a while since I’ve posted – and for several good reasons: It’s summer! The Demand Generation agency I’m with, Verticurl, was successfully acquired…
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Summary One particularly painful challenge that Eloqua users often face is contact routing between programs. Eloqua is extremely flexible and built to manage routing effectively. …
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I lead an extremely unstructured life. Chauffer to two busy kids, husband to my wonderful wife, conference calls at all hours of the day and…
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Over the years I’ve been involved in several projects that have been nominated for Markie Awards. This year was no exception with my client, FIS…
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Lead Scoring has long an important piece of demand generation and will likely continue to grow in complexity and value. india covid ivermectin  I’ve…
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Summary Traditional lead scoring allows us to score on profile data from within our marketing automation system and even from outside platforms such as CRM…
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Overview Eloqua Experience 2012 North America is almost upon us! This year Eloqua’s annual user conference promises to be bigger than ever. Although previous events…
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Content is king and the fuel for your revenue engine.  Unfortunately, it’s also one of the hardest pieces to master.  Content marketing is a rapidly expanding discipline with a…
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Eloqua Product Manager, Egan Cheung, recently posted a great chart on the ‘It’s All About Revenue’ blog highlighting the growth of Eloqua and Marketing Automation…
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Several people have recently asked me when the best time to nurture a lead is. My answer is “all the timeâ€. If you have access…
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Summary One of the most commonly pitched features of Marketing Automation is lead scoring. This gives MA users the ability to score the quality of…
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Summary This article examines some common causes of failed marketing automation implementations and presents solutions to help mitigate these risks. The Problem Over the past…
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This Revenue Engineer article features guest writer Richard Hill, a Practice Leader at Quarry Integrated Communications. As resident marketing automation advocate, Richard is responsible for…
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B2B companies all experience similar problems when implementing lead management processes and technologies. However, few problems are as universal as how they define a lead. …
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The NHL playoffs are over and the Stanley Cup has been awarded to the best team. As a Canucks fan this is a hard pill…
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This post highlights my experience with the start of the marketing automation market, my view on one cause of marketing automation failure, and my advice…
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History The traditional revenue engine is growing. It started with a sales stage. Then a demand generation stage was stacked on top. Now another stage…
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What are you? Let’s start with what I’m not. I’m not a best practice consultant, I don’t claim to be an industry expert, and I…
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