Lead vs. Lead: Point of Interest vs. Point of Contact
B2B companies all experience similar problems when implementing lead management processes and technologies. However, few problems are as universal as how they define a lead. I don’t mean the definition of a qualified lead that marketing and sales agree on. I’m referring to what a lead is at its core. Is it a person or…
7 Things You Will Ask About The Revenue Engineer Blog
What are you? Let’s start with what I’m not. I’m not a best practice consultant, I don’t claim to be an industry expert, and I don’t have the patience to be an academic. giving dog ivermectin at home  My days are not spent reading textbooks, drowning myself in the latest news and industry trends,…