Communitech Strategic Marketing P2P
Building a Revenue Engine – Revenue Engineer [image_video type=”image” title=”Communitech P2P 1″ style=”curved_shadow” image_url=”http://www.revenue-engineer.com/images/blog/CommunitechP2P1.JPG”] [image_video type=”image” title=”Communitech P2P 1″ style=”curved_shadow” image_url=”http://www.revenue-engineer.com/images/blog/CommunitechP2P2.JPG”] [image_video type=”image” title=”Communitech P2P 1″ style=”curved_shadow” image_url=”http://www.revenue-engineer.com/images/blog/CommunitechP2P3.JPG”] This morning I had the pleasure of speaking to a group of technology marketers in Kitchener/Waterloo. Â This Strategic Marketing Peer2Peer session was put on by Communitech…
Three Stages of the New Revenue Funnel
History The traditional revenue engine is growing. It started with a sales stage. Then a demand generation stage was stacked on top. Now another stage is appearing: social. With the advent of new technology these 3 stages are being integrated into a single, predictable process. Starting from the bottom up… Stage 3: Sales This stage…
Salesforce.com to become an SCRM and Marketing Automation vendor?
The News By now you’ve heard the news: Salesforce.com has acquired Radian6. According to the press release the plan is to “enhance all Salesforce products – extending the value of the Sales Cloud, Service Cloud, Chatter and Force.com with social intelligenceâ€. This means your contact database can now include data and updates from contacts social…